Jo’s Modern Thai, nestled in Oakland’s Laurel district, combines authentic Thai flavors with California-sourced ingredients to offer a memorable dining experience. With a goal of increasing both reservations and private event bookings, Jo’s partnered with us to build a comprehensive marketing approach. This included targeted ad campaigns and social media management aimed at creating organic engagement and driving on-site conversions.

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Our approach blended paid and organic strategies to maximize reach and conversions. Through targeted Meta and Google ads, we highlighted Jo’s Michelin Bib Gourmand distinction, unique Thai-Californian menu, and vibrant atmosphere, drawing in both diners and event organizers. Simultaneously, we managed Jo’s social media presence, creating content that resonated with local audiences and reinforced the restaurant’s identity as a community-centered and innovative dining spot.

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With compelling, locally focused ads and a consistent social media presence, we attracted both new guests and loyal patrons. Our social media strategy included visually engaging posts that showcased Jo’s dishes, ambiance, and story, which drove organic engagement. This multi-channel approach ensured that online interest translated into real-world reservations and event bookings, creating a lasting impact on Jo’s visibility and customer base.

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Within weeks, our combined ad and social media efforts increased Jo’s reservations and private event bookings, strengthening their position as a must-visit destination for modern Thai cuisine in Oakland. The success of our integrated, data-backed strategy demonstrated the power of aligning paid campaigns with organic social media to build long-term growth and brand loyalty.

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