Meta and Google, ranked by what they brought to the register
Both platforms report their own results, and both tend to claim the same busy Friday. Advertising puts spend by channel against verified revenue by channel, campaign by campaign, so the budget conversation is about checks instead of two scorecards that don't agree.
Revenue per dollar, not clicks per dollar.
Proven drivers and inefficient spend
Each campaign lands in one of three places: proven, with verified revenue and enough coverage to trust it; inefficient, with high spend and low verified return; or still gathering data, labeled as such. The decision is usually obvious once it's sorted that way.
Creative, read the same way
Which ads carried the campaign and which only collected clicks, down to the creative, ranked on verified revenue.
More of the app
Questions people ask
Does it replace the Google Ads and Meta dashboards?
No. They still run the campaigns. This is where the spend meets the register.
What if a campaign doesn't have enough matches yet?
It's labeled as gathering data, and coverage grows as more of your systems connect.
Can I see this per location?
Yes - per brand, per location, per campaign.
